With NOT A HOTEL, the house you purchase becomes a hotel while you are away, bringing in income. With NOT A HOTEL, the house you purchase becomes a hotel while you are away, bringing in income, without the need for cumbersome operations. This business aims to accelerate the era in which people can freely choose where to spend their time, a future in which new living options will spread throughout the country.

Where to live, where to work, where to stay. Boundaries that are blurring. This place that straddles these blurring boundaries must be as comfortable as a hotel, as relaxing as a home, and as fresh and peaceful as possible. The project began with a realistic vision of a dreamlike future in which comfortable locations are dotted around the world.

Whenever we come across a new site, the project always begins with repeated visits to the site to understand the local climate and culture. The context and respect that is unique to the area are major clues in the design process, and a solid concept is constructed.

The architecture created in partnership with various architects has a completely different design in each location, yet the experience of the software, such as light control and air conditioning, is consistent. In creating different spaces that are comfortable and familiar, like a home wherever you live, but also offer the joy of fresh travel and a sense of indigeneity, we held detailed discussions behind the scenes, even down to the character of each house, which is something that is never revealed as information on the surface.

The project involved comprehensive accompaniment in a variety of projects, including writing, planning, selection of amenities, SNS operation and photo direction, and selection of creators.

Throughout history, people have had a latent desire to move, and in fact have lived that way. The recent lifestyle based on settling down for decades is now finally undergoing a metamorphosis. The very existence of the possibility of "freely choosing where to live tomorrow" makes life richer and more interesting than the physical result of actually changing where you live each day. We cannot take our eyes off this standard of free living, which will continue to increase its locations around the world.