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Bunkitsu
A bookshop with an entrance fee that offers a cultural experience. It sells approximately 30,000 books covering humanities, natural sciences, design, and art (one copy per title). The space includes a reading room for solitary book exploration, a research room for group use, and a café to satisfy hunger. Visitors can stay all day and enjoy unlimited coffee and green tea. The entrance fee is 1,500 yen (excluding tax) for a 140-tatami-mat area with 90 seats. Wi-Fi, power outlets, and lockers are available. To create a "bookstore for encountering books," the entrance fee system was designed to motivate customers. Some comments from customers include "It's like going to the movies but for books" and "If I drink three cups of coffee, it seems worth it." Customers consider the 1,500 yen fee as an opportunity to experience a variety of known services at the "book café."
One title, one copy. No two identical books. Books are laid out in a disorganized manner, inducing serendipitous encounters between visitors and books. ・No book displays - Books are not placed out of reach. ・No unnecessary items like miscellaneous goods that hinder encounters with books. ・No duplicates of the same book (30,000 books = 30,000 different titles). ・Excessive captions are unnecessary.
Creating new characters through the exchange of characteristics from two standard sets of characters commonly used in books, Japanese and English. Expressing the unique value of the bookstore's concept through the fusion of existing elements in a nuanced way, represented in the logo mark. Combining the distinctive features of Japanese (Ryumin) and English (Baskerville) typography. The original font will also be used for signage inside the store.
Expressing the excitement of unexpectedly encountering a favorite book at a bookstore with a warm, flushed pink color.
The store's floor and various small fixtures are adorned with a soft blush pink, reminiscent of the feeling of a first love. The floor tiles feature a pattern called "Bunkitsu Check," which faithfully reproduces the grid pattern of manuscript paper, similar to book covers.
Presenting a new model to society that sets itself apart from the traditional bookstore business model and revenue structure, while selling books that have not received much attention until now. Market research / Concept development / Logo design / Package design / Display / Overall art direction / Selection of dishes and store fixtures / Exhibition space planning and design.
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