The scent of the product is truly wonderful. I used the sample every night at home, and the sweet and glamorous fragrance, yet not overwhelming, was so marvelous that I found myself taking deep breaths during each skincare routine. It made me realize that I usually breathe shallowly. Using this product became a moment that felt like my own ritual. With these thoughts in mind, I conducted interviews and research. The more I saw the beauty and values of the women living in China, the more I felt the charm of this product fitting perfectly. Thus, the concept for the video to portray the skincare time as the second world that always comes shining brightly started to take shape.

The abstract projection of another self reflecting. Fragrant pleasure. In the video, such a dramatic expression is woven into the beautifully captured ordinary moments of everyday life.